Why do you need to speak in public to promote your business? You've got an interactive website, you can blog in your sleep and keep up with social media with one hand. You've even dropped some copy into traditional advertising media. The idea of speaking in public makes you sweat bullets, keeps you awake nights, upsets your digestion and turns you into that nasty old Grouch you promised yourself you'd never, ever be, so why do it?

      If your product or service is so well known, so good it sells itself, you're off the hook. However, if you want to grow your business or move up several rungs on the corporate ladder, how can you ignore such a valuable marketing tool? Maybe you want to start a whole new company based on that invention your brother-in-law came up with that you think is dynamite. How will you spread the word and attract venture capital? 

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      "Why does the mere thought of speaking in front of a group of people turn grownups who are otherwise  calm, confident, successful performers in the workplace into frightened little kids? What is so terrifying about the sound of our own voice? Speaking... for anyone who has not yet figured this out... is sexy.

      That's right, giving a speech in front of a roomful of people you don't know and will probably never see again... or worse, that you do know and will have to face again tomorrow... is one of the sexiest ways to communicate known to modern humankind. Where would civilization be if men and women hadn't learned to talk?

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