It doesn't seem to matter how well some folks know their subject, they still feel that writing down their thoughts ahead of time into a coherent message that an audience will appreciate is just too hard. Or maybe they just don't want to put in the time or effort.
What's the big deal about writing a speech? The truth is it's a skill you've been learning since you first went to school, even if you never took a speech class.
Have you heard the expression, "It's not what you say, it's how you say it"?
Many people who are reluctant to get up and speak fear the audience won't listen to them. They believe they're not witty, they can't tell a joke, and if they're not funny, nobody will pay attention. They believe they don't know enough about the subject and the audience will sense it and tune them out. Or worse, they fear the audience knows more about the topic than they do and will be sitting in judgment and finding them wanting.
All of these beliefs are false.
The secret to giving a speech worth listening to is not difficult or complicated. Simply ask yourself this question: "What is the great benefit the audience will receive from spending this time with me?"
Why do you need to speak in public to promote your business? You've got an interactive website, you can blog in your sleep and keep up with social media with one hand. You've even dropped some copy into traditional advertising media. The idea of speaking in public makes you sweat bullets, keeps you awake nights, upsets your digestion and turns you into that nasty old Grouch you promised yourself you'd never, ever be, so why do it?
If your product or service is so well known, so good it sells itself, you're off the hook. However, if you want to grow your business or move up several rungs on the corporate ladder, how can you ignore such a valuable marketing tool? Maybe you want to start a whole new company based on that invention your brother-in-law came up with that you think is dynamite. How will you spread the word and attract venture capital?
"Why does the mere thought of speaking in front of a group of people turn grownups who are otherwise calm, confident, successful performers in the workplace into frightened little kids? What is so terrifying about the sound of our own voice? Speaking... for anyone who has not yet figured this out... is sexy.
That's right, giving a speech in front of a roomful of people you don't know and will probably never see again... or worse, that you do know and will have to face again tomorrow... is one of the sexiest ways to communicate known to modern humankind. Where would civilization be if men and women hadn't learned to talk?
"What is the most important thing to remember when you get up to give a speech?" Here are a few common answers.
"Have lots of slides, so they won't be looking at me all the time."
"Don't forget my notes."
"Wear comfortable shoes."
"Make sure they can hear me."
There are probably as many answers as there are public speakers. Here's mine: Most important? That the audience hears me and understands what I'm saying.
The primary vehicle we use to make sure they understand us is, naturally, our voice. How we feel about giving the speech will influence how we sound when we actually begin to talk.
If I asked you, "What's the greatest speech you've ever heard in your lifetime?," would you have an immediate answer? Or would you have to think about it for awhile? For some people a great speech and a great speaker will spring to mind without any hesitation just because
they were so memorable.
For many of us, Rev. Martin Luther King, Jr.'s speech on the steps of the Lincoln Memorial in 1963 is the first to come to mind. We know it as his "I Have A Dream" speech. We revisit that moment every year on Dr. King's birthday and we can hear it any time on YouTube. It's accessible electronically in a way that most other historic speeches are not. How lucky for us.
What made that speech great? Why do we remember it? It touches us in a way that few other speeches in our history have. What did Dr. King say that was so special?